- part of (?) ⋱ market
His venture firm asked me to come by and help Steve with his “positioning.” (Today when I hear that request I realize it's code for, “The product is shipping, but we're not selling any. Got any ideas?”)
⋱ position
Backlinks (15)
- > Low price is the last refuge of a marketer who has run out of generous ideas
- > Smart businesses target markets where there’s already otaku.
- > You can’t have five North Stars
- > if your mission statement is much longer than this sentence, it could be too long
- > people like us do it like this
- > you can't out-Amazon Amazon
- how to make the world a better place by building really good tools for learning﹖
- ~ actually -compete- on price or value!
- ~ ask﹕ is your product the best at anything worth measuring﹖
- ~ ask﹕ who are you seeking to change﹖
- ~ find the two axes where you are the extreme
- ~ steal positioning of a company in another industry
- ⇄ painkillers vs vitamins
- ⌬ themakerswalk
- ◊ target group